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Hello, let me introduce myself - my name is Jess and I am the owner and founder of Eleven 11 Collective. 

I am 28 years old, I live in Brisbane Australia with my fiancé Luke, son Reign and step children Jaylen, Kyden, Jaella, Kaelin & Kayla. My studio and storeroom are custom built inside our home and I hand make all of my home fragrance products. I love the ocean, and spend most of my free time at our holiday home at Tangalooma with family and friends.

The meaning behind the name “Eleven 11” has changed from when I initially chose the business name to what it has organically transformed into now. Originally the business name was chosen as it had a special meaning to me personally and I felt that the numbers 11:11 kept me aligned spiritually and reminded me that I was on the right path whenever I saw it. Now the meaning of 11:11 is that of angel numbers for my late mother who I sadly lost unexpectedly 2 years ago. 

After spending almost a full year grieving the loss of my Mum, becoming a first time Mum myself and the beginning of the global pandemic all within a short few months of each other I was in a quite dark and lonely place myself I decided to continue pursuing the setup of my business that had been put on hold, and use this as a platform to help others that are suffering with mental health, as well as an outlet for myself where I could use my time and brain in a positive and constructive way to help me heal as well as helping others that may be going through a tough time themselves. 

My goal is to genuinely make people happy and bring joy to them through products that I love and are specifically for self care, as I am a true believer of the well known saying “you can’t pour from an empty cup.”

I believe that you need to help yourself before you can help others, and my goal is to provide a one stop shop for self-care items where people can buy a gift for themselves or someone else that may be in need of some self love.

I sincerely hope that these products bring you joy and peace and help you as much as they have helped me. 

This is a tribute to you Mum. I love you to the moon and back.

Jess x